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My work

I've spent a decade immersed in the creative industry across four countries. My passion lies in capturing and enhancing a brand's essence. I excel at bringing it to life across various platforms while staying true to its core.


From cruising a vintage 1965 ambulance through the SouthWest USA, to developing the identity of a Costa Rican tech company, to rescuing imperfect veggies in Ireland, and then growing the brand of a Canadian FinTech unicorn that helps people access their money when they need it; my journey is a colorful tapestry ripe with diverse experiences.


Below are some of my favourite projects.

If you want to know more about my experience,you can also check out my résumé:

ZayZoon, Canada

Reimagining a brand

In the first quarter of 2023, I had the opportunity to redefine ZayZoon's brand identity and oversee its integration across various media channels. This transformation was necessary as both the brand and the company had outgrown their initial parameters.

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ZayZoon rebrand
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ZayZoon, Canada

Growing a brand

As the first full-time marketer to join ZayZoon in 2020, I got to help define and grow the brand through its B2B and B2C channels, as well as all supporting marketing materials for a comprehensive strategy.


Immigrant Services Canada

Redefining immigrant services

Simplifying a complex structure of services for newcomers to Canada, I helped create a strategy to grow our marketing efforts and social media presence through design, internal training, event planning, and more.

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Alta Tecnología, Costa Rica

Simplifying IT solutions

I worked to develop a new brand strategy for Quest Software's top channel in Latin America. Starting as the only marketing person, I developed the team as well as a secondary in-house production business. 


University College Dublin, Ireland

Saving ugly veggies

In an applied digital group project, my team of three partners and I created a new business concept from the ground up. We meticulously navigated through each phase of business development, starting with market research, progressing through brand development, and culminating in crafting a comprehensive online marketing strategy for the company's inaugural year.

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12FPS, Santa Fe, New Mexico

Storytelling through media

Collaborating with a wide array of clients from government agencies, to startups - to hopping on a van and crossing the desert with influencers in the back. I honed the art of storytelling and adeptly captured brand identities through media.

Strangely Sprouted
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