I've spent more than 12 years helping organisations understand who they are, who they serve, and how to connect the two through effective marketing. Along the way, I've worked across four countries, multiple languages, and industries ranging from technology and fintech to immigration services and senior living.

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I've cruised through the American Southwest in a vintage ambulance, helped redefine the identity of a Costa Rican technology company, supported the growth of a Canadian fintech unicorn, and partnered with organisations that exist to make people's lives better.

 

Different industries, different challenges, but always the same goal: uncovering insights, building meaningful connections, and creating strategies that drive growth.

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Outside of work, you'll usually find me learning a new language (five and counting!), making my own clothes, or attempting to convince my garden to thrive in the Alberta climate.

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Explore my full résumé below.