Storytelling through media
While living in the high desert of New Mexico, I worked as a Production Coordinator at 12FPS. Teaming up with their creative crew, I crafted genuine and imaginative stories for a varied clientele.
In this role, I bridged the gap between clients and creatives, guiding projects from start to finish: brainstorming, refining branding, producing, editing, distributing, and more.
This position sharpened my skills in project management, client coordination, videography, photography, and writing.
BettyVenture
Taking the American roadtrip to the next level. We worked with photographers @ovunno, @wisslaren and @ravivora to tell the story of a 1985 van that crossed the country, and blew our expectations.
This incredible passion projects brought together brands we loved like Pendleton, Picolino shoes, and Maverick helicopters and took us far and wide through the American Southwest.
I worked in this project from its inception, and through more than 10,000 miles from Santa Fe to San Francisco.
BettyVenture
#BettyVenture // Desert Southwest
#BettyVenture Pikolinos Video No.2
#BettyVenture Pikolinos Shoes Video
#BettyVenture Maverick Helicopters over Vegas
New Mexico Societies of Care
Client: State of New Mexico, Children, Youth and Families Dept.
Working on ground-breaking resources to improve youth’s experiences in the system. Educating systems and the public on topics like LGBTQ+ Tolerance, Infant Mental Health, and much more, I worked in the production, development, and creation of a series of videos that were used for education and internal training within NMCOC.
I worked on this project for two years in a row as a liaison between the client, their expectations, and coordinating the various creative talent to ensure production was timely, efficient, and matched expectations. They were a success in the State.
#HowtoSantaFe
Client: Santa Fe County
Working with local businesses and influencers from across the globe, #HowToSantaFe narrated the charm of the Land of Enchantment and shared its local voice.
For this project I worked as a coordinator, collaborating with influencers from around the world and local businesses to showcase all that Santa Fe had to offer.
Check out the feed
#HowToSantaFe
#HowToSantaFe / Instagram Campaign 2014 / Santa Fe's Social Media Story
#HowToSantaFe // Put your business at the forefront of Santa Fe's social media story!
@Wisslaren // #HowToSantaFe
@ovunno Artist/Instagram Profile
Santa Fe for you
Client: Santa Fe University of Art and Design
“Santa Fe For You” was a series of recruitment videos within a campaign for SFUAD. I worked as a project coordinator, working with the client and collaborating with our entire team to bring this idea to life. I also got to write the scripts and be on location from big canyons to the Rocky mountains.
Make Santa Fe
Client: MAKE Santa Fe
Santa Fe, New Mexico is developing a space where people can make, repair, invent or create anything they want using traditional and cutting edge tools.
I played a key role in this project from start to finish, marking my debut in a directorial position.