Hi, I'm Susy!
I make storytelling actionable.
From concept to strategy, I help organisations navigate marketing complexity through curiosity, collaboration, and a deep understanding of people.
My work starts with understanding a brand's identity, audience, and goals, then translating those insights into marketing strategies that create meaningful connections across the customer journey.
Whether through content, campaigns, research, or brand development, I enjoy finding the intersection between what a business needs to achieve and what its audience genuinely cares about.
I believe great marketing is equal parts creativity and strategy. The strongest ideas are informed by data, refined through experimentation, and brought to life through compelling storytelling.
With experience across creative production, branding, digital marketing, and business strategy, I work with multidisciplinary teams to create cohesive experiences that deliver value for both organisations and the people they serve.
Let's make something!
Brand
Strategy
Define who you are, what makes you different, and how to build meaningful connections with your audience.
Marketing
Strategy
Turn business goals into actionable marketing plans that support growth, engagement, and long-term success.
Content &
Storytelling
Develop meaningful stories and content ecosystems that support both audience needs and business goals.
Research &
Innovation
Uncover insights through research, experimentation, and emerging technologies to guide smarter decisions.
About
Me
Born and raised in Costa Rica, I've had the privilege of growing up discovering the world and its many cultures, languages, and landscapes. After roaming the world in my 20s, living in Santa Fe, New Mexico, Ireland, and Canada, I've found joy in the prairies in Alberta, Canada, with my love, our lovely daughter, and our three cats.
When I'm not nerding out about marketing, you can find me at my sewing studio where I make most of my clothes, or teaching others how to sew theirs!